This is a highly common question is it legal to buy google reviews in search now.
Let’s discuss details about this by technical and in this competitive life capacitive sides.
Technically it’s against Google’s policies. According to, the Federal Trade Commission (FTC), No it’s not legal.
Having said that, buying Google reviews can really lend a helping hand to businesses struggling to produce an acceptable Google Reviews score. And this is especially true for business owners that simply don’t have the time or resources to “play” the reviews game.
Posting fake Google reviews is fraud and although you are unlikely to be caught or charged, there have been cases where people were prosecuted.
But good reviews help in conversions, whether legit or not.