As a business owner, you know how important online reviews are for your brand’s reputation. Positive reviews can bring in new customers, while negative reviews can drive them away.
Unfortunately, not all reviews are genuine, and fake reviews can seriously harm your business’s reputation.
In this guide, I’ll show you how to track fake Google reviews.
What are fake Google reviews?
Fake Google reviews are reviews that have been artificially created by individuals or bots with the intention of deceiving potential customers or harming a business’s reputation. These reviews may be positive or negative, and they can be difficult to identify.
How to spot fake Google reviews?
There are several ways to spot fake Google reviews. Here are some of the most common:
1. Check the reviewer’s profile
Fake reviewers often have incomplete or suspicious profiles. Look for signs of authenticity, such as a profile picture, a history of previous reviews, and a verified Google account.
2. Look for patterns
If multiple reviews were posted in a short period of time, or if they use similar language or phrasing, they may be fake reviews.
3. Analyze the content
Fake reviews are often overly positive or negative, use generic language, or contain irrelevant information. Look for details specific to your business that only a genuine customer would know.
4. Check IP addresses
If multiple reviews are posted from the same IP address, they may be fake reviews created by a single individual or bot.
5. Report suspicious reviews
If you suspect a review is fake, report it to Google by clicking the three dots in the top right corner of the review and selecting “Flag as inappropriate”.
How to remove fake Google reviews?
If you’ve identified a fake review, here are the steps you can take to remove it:
1. Respond to the review
Respond to the fake review politely and professionally, stating that you do not believe the reviewer is a genuine customer and that you take the authenticity of your reviews seriously.
2. Flag the review
Click the three dots in the top right corner of the review and select “Flag as inappropriate”. Google will review the review and remove it if it violates its policies.
3. Contact Google support
If the review is particularly harmful or if you believe it violates Google’s policies but hasn’t been removed, contact Google support for assistance.
4. Monitor your reviews
Regularly monitor your reviews for any suspicious activity, and respond promptly to any genuine negative reviews to show that you take customer feedback seriously.
Fake Google reviews can be harmful to your business, but by knowing how to track fake google reviews and remove them, you can protect your reputation and build trust with your customers.
Can I track fake Google reviews myself?
Yes, you can track fake Google reviews yourself. By regularly monitoring your reviews and following the steps outlined in this guide, you can identify and remove fake reviews.
How often should I check my reviews for fake reviews?
It’s a good idea to check your reviews at least once a week for any suspicious activity. If you’ve had issues with fake reviews in the past, you may want to check more frequently.
What should I do if I can’t identify whether a review is fake or not?
If you’re unsure whether a review is genuine or not, it’s best to err on the side of caution and flag the review as inappropriate. Google will review the review and remove it if it violates its policies.
Can I report a fake review to Google?
Yes, you can report a fake review to Google by clicking the three dots in the top right corner of the review and selecting “Flag as inappropriate”.
How long does it take for Google to remove a fake review?
It can take several days or even weeks for Google to review and remove a fake review. Be patient and continue to monitor your reviews in the meantime.
Can I respond to a fake review?
Yes, you can respond to a fake review, but be sure to do so politely and professionally. State that you do not believe the reviewer is a genuine customer and that you take the authenticity of your reviews seriously.
Can I contact Google support for help with fake reviews?
Yes, if you’re having issues with fake reviews and need assistance, you can contact Google support for help.
How can I prevent fake reviews in the future?
To prevent fake reviews in the future, encourage genuine customers to leave reviews by providing excellent customer service and asking for feedback. Respond promptly to any negative reviews to show that you take customer feedback seriously. Also, monitor your reviews regularly for any suspicious activity.